What Are the Requirements for Marketplace Platforms Like Amazon and Etsy?
By Krisztian Sipos
Selling products on platforms like Amazon and Etsy is an exciting way to reach customers worldwide. However, to make the best impression, you must follow specific requirements regarding product photography and listing guidelines. This blog will walk you through the must-know rules to help you succeed on these popular marketplaces.
Why Do Photography Standards Matter?
High-quality images sell. Marketplaces like Amazon and Etsy have specific photography standards to ensure every product looks professional and appealing to buyers. Follow these guidelines to ensure your listings are accepted and noticed.
Amazon's Photography Requirements
Amazon is strict when it comes to its product photography rules. Here's a breakdown of the key points:
Main Image Guidelines
Background: Pure white (RGB 255, 255, 255).
File Format: JPEG, PNG, GIF, or TIFF.
File Naming: Product identifier + file extension (e.g., B0012345.jpg).
Frame: The product must fill 85% or more of the image frame.
Content: Only show the product—no additional props, text, or logos.
Additional Image Guidelines
Show multiple angles.
Use props only if they demonstrate product usage.
Maintain consistent lighting and avoid filters.
Include close-ups for texture or essential details.
Etsy's Photography Requirements
Etsy is more flexible but still has standards to ensure high-quality listings.
General Guidelines
File Format: JPEG or PNG.
Resolution: Minimum of 2000px on the shortest side for optimal zoom.
Background: Neutral or lifestyle settings preferred, depending on the product.
Lifestyle Photos
Etsy encourages storytelling. Showcase your product in real-life settings that align with your brand.
Variations and Close-ups
Include at least five images per listing.
Highlight the texture, patterns, or key details of your product.
Show size comparisons if necessary (e.g., a ruler or hand).
Standard Features of Both Platforms
Why White Backgrounds Matter
White backgrounds reduce distractions and give a clean, professional look.
Importance of Consistency
Keeping a uniform style across your images helps build trust with buyers.
Video Options
Both platforms now allow short product videos, boosting engagement and sales.
Product Photography FAQs
What camera do I need to take professional product photos?
You don't need an expensive camera. A smartphone with a good camera or a mid-range DSLR is enough if you use proper lighting and editing.
Can I edit my photos for Amazon or Etsy?
Yes, basic edits like cropping, adjusting brightness, and removing blemishes are acceptable. However, avoid heavy filters or manipulations that change the product's appearance.
How many images should I upload?
Amazon requires at least one image, but more is better. Etsy allows up to ten images, so use the maximum to tell your product's story.
About Krisztian Sipos Studio
At Krisztian Sipos Studio, we specialise in high-quality product photography tailored to marketplace requirements like Amazon and Etsy. Whether you need crisp white-background shots, engaging lifestyle photos, or stop-motion animation, we're here to help!
FAQs About Krisztian Sipos Studio
What types of photography do you offer?
We provide product photography, stop-motion animation, and lifestyle photography for e-commerce platforms.
Do you shoot for Amazon and Etsy sellers?
Yes, we know the ins and outs of Amazon and Etsy photography requirements and deliver ready-to-upload images.
How can I book a shoot?
Reach out through our website or social media, and we'll discuss your project.
Can you edit my existing photos?
Absolutely. We can optimise your current photos to meet platform guidelines.
Final Thoughts
Getting your product photography right is vital to standing out on marketplaces like Amazon and Etsy. Follow these guidelines to meet their standards, or let a professional studio like ours handle it. Ready to take your listings to the next level?
Let's work together!
Want more tips or photography services? Visit Krisztian Sipos Studio for expert help.