Esso • Origami Sumo Campaign

The Concept & Tactile Papercraft

Commissioned via Omnicom, this multi-part commercial stop-motion campaign combined intricate papercraft origami art with punchy product storytelling.

Hand-crafted frame by frame in our London studio, the project brought distinctive character, humor, and tactile warmth to global corporate branding.

Frame-by-Frame Craftsmanship

Each origami figure was custom-folded, reinforced for incremental micro-movements, and animated under precision studio lighting to achieve realistic paper textures without relying on digital CGI.