Case Study

LEGO • F1 Miami Grand Prix Animation

Client LEGO

Studio & Location Shoreditch Studio, London

Deliverables Frame-by-Frame Social Stop Motion

The Concept & Race Pacing

Dynamic frame-by-frame stop-motion animation bringing the high-octane excitement of the LEGO Formula 1 set to life with fluid motion control and vibrant racetrack set design.

Produced entirely in our Shoreditch studio, this project combined meticulous brick-building animation with high-energy pacing designed specifically for digital advertising and social engagement.

Precision Studio Craft

Capturing realistic acceleration curves and tyre smoke purely in camera required millimeter-precise rig positioning and frame-by-frame lighting adjustments, ensuring an authentic tactile look that pops on high-density mobile screens.

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